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Evaluation Question 4: How did you use media technologies in the construction, research, planning and evaluation stages?

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In the whole process of research, planning and construction of my music video and other texts, technologies were used.

In the research stage I used many different websites and tools on the internet to learn about music videos. I first used Wikipedia to help get an understanding of what a music video was. This was helpful in that fact that i could change the definition from English to simple English  so instead of using big words it used more common words to describe it. However a downfall of Wikipedia is that it can be unreliable due to the fact that anyone can set up a free account with Wikipedia and edit information on there. Making it false and inaccurate.

wiki-mediamag

Therefore, after learning this I continued searching online using Google to find more information on what a music video is. I can across some books, and magazines which helped me understand more about music videos. I was able to go onto MediaMagazines archives and look at old magazines with useful information.

youtube

YouTube was a major part of my research. I used YouTube to look at official music videos out now allowing me to sit there and watch them over and over again at no cost, allowing me to analyse them and learn about what is in a music video.
I also used YouTube to watch how to videos – about music videos. YouTube is a great tool to use as it was able to help me in many ways as possible. Some things can be reliable on there such as music videos uploaded on official YouTube channels, however with the how to videos, these could be unreliable as they could have been made by any Joe Bloggs who then uploaded it. However I believe YouTube for me was a helpful technology helping me evaluate music videos already out there.

In the planning stage I used cameras and PDFs to jot down and plan for what i was doing. I used the cameras on work I had hand drawn to then upload onto this media blog. I used them because I didnt have access to a scanner and therefore a camera was the next best thing. However it does ruin the quality of the image slightly. But it did its job and helped me to show my planning for my music video, digipak and magazine advert. Also i did some work on word documents and then converted them into PDFs to then upload them onto this blog. This was helpful as its much easier to view when in PDFs and stops people from downloading it and editing it.

magix

In the construction stages I used many different technologies to produce my 3 texts. For the construction of my music video I used Magix Movie Edit Pro MX Premium. A top of the range video editing software that is used by some professionals. This was helpful in the creation of my music video as I was easily able to create my music video that I had recorded many times using different camera angles by overlaying them on the timeline features. Also i was able to add effects easily onto the clips, changing the speed it is shown. The contrast and exposure of the footage. Plus changing the transitions between each clip such as fades and cuts. I was also able to stabilize the footage making it less shaky and much better.  This software was very useful and helped me to produce a professional looking music video. Also it was easy to use as it is my own software that I use to edit videos, so when making my video I knew how to do everything that I wanted in my video.

With my digipak and magazine advert I used Adobe Photoshop to edit and create them. This software was extremely useful and is used by professionals when editing photos and graphics. I was able to create many different effects on photoshop changing the exposure of an image to make it look nicer. Also I was able easily overlay other images ontop of others to create the best pictures I could. Photoshop was very useful to me and helped me to create my digipak and magazine advert to the best standard.

I also used different websites to download and install different fonts onto my computer, so I wasnt restricted to just to boring, usual fonts on the PC. This allowed me to artistically create something that was original and looked good.

camera

I also used different cameras to produce my media texts. For my digipak and magazine advert I took pictures on my camera – Fujifilm finepix S1500. This camera was very useful as its a more professional digital camera then usual. Allowing me to easily change the focus, exposure and many other features all straight on the camera. Plus it also allowed me to take panoramic shots which helped make the inside of my digipak. This camera was very useful and the quality of the images were decent and clear.

camcorder

I used the camcorder – sony dcr-hc37e for producing my music video. This is a very old camcorder and was the only one I could get hold of for producing my music video. It isnt even use SD cards and relies on Minitapes for recording. This was not useful for me as it wasted valuable time for when taking the footage of the tapes onto the PC. Also I then had to install some software on my computer to convert the clips so they would work in the video editing software. Another thing is because it is so old I wasnt able to record in widescreen (the ratio of 16:9) meaning that when watching it on YouTube or on TV it was a small square in the middle, at the ratio of 4:3. Another thing is that the camcorder cant record in HD and can only record up to 480p. Meaning the quality of the video isnt that good.

However overall the camcorder was helpful as it was my own so I knew how to use it and what its limits were.

In the evaluation process I used YouTube to upload my video my onto the internet, for people to then view and comment on. This allowed me to get my audience feedback to then improve the video. Also I used facebook to gather audience feedback aswell. This was very useful as the comments and messaging system helped alot in gathering feedback.

Overall I have used loads of media technologies and they all seemed to be of some help to me. Plus in using these i have learnt a great deal over the the past couples of months about not only music videos, but media and creating videos.



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