I believe I have effectively combined my music video with the digipak and magazine advert through the visual design, with the logo and the same colours used throughout each product.
To begin with I have designed a logo for the name of the artist – Holly Smith. I have done this to visually show the style of the artists music through the font choice. For example if chunky, block capitals font was used it would most likely show a rock band. Whereas the use of curls show that this is not rocky and links with the acoustic style.
Also it makes Holly and the band more professional to the consumer. Plus it means on future products people will be able to easily identify the band.
According to Al Ries, (the original branding expert): “Logos should be designed to fit the eyes. Both eyes. For maximum visual impact, a logotype should have the same shape as a windshield of an automobile, roughly two and one-fourth units wide by one unit high.”
Therefore I have followed this when making the logo. Image may be NSFW.
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Another thing that links the digipak and magazine advert together is the font and the colours used they are both the same. The same logo is used and the font type is the same. Plus I have decided to stick with the yellow colour of the font throughout on the magazine advert and the digipak. In doing so this makes the viewer understand who the band is by following the same house style. Plus the colours are quite soft that is used which also shows the style and genre of the music and music video (which is also quite soft).
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
I believe my music video, digipak and magazine advert all link together through their styles and looks.
They all feature Holly and her guitar outside around some trees. Plus all the pictures and footage was taken all in the same location. This was so the audience could easily link all the texts together.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
